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  • Writer's pictureGraham Zielinski

Planning your next video: What to Consider

Updated: Mar 9

In the world of corporate and commercial videography, creating impactful videos is a strategic choice. When considering the type of video you want, here are some crucial factors to keep in mind:


1. Define Your Goals: The first step in crafting a compelling corporate video is understanding your objectives. Are you aiming to boost brand awareness, engage clients, or explain a complex product or service? By defining your goals, you'll be better equipped to shape your video's content and style.


2. Video Length: The optimal video length depends on your objectives and target audience. For promotional videos, a concise 30-second clip may suffice. Meanwhile, explainer videos can be a bit longer, usually between 2 to 3 minutes. Keep your audience's attention span in mind when deciding on the duration.


3. Platform and Sharing: Think about where and how your video will be shared. Will it live on your website, or social media, or be part of a presentation? Different platforms have their own ideal video formats, so be sure to adapt your content accordingly.


4. Quality Matters: Quality is paramount in corporate videography. Investing in high-definition footage, professional editing, and clear audio will make a significant difference in the effectiveness of your video.


By considering these factors, you can work with your videographer to create a video that resonates with your corporate or commercial audience. If you're looking for expert videography services, contact us at Graham Z Media to bring your vision to life.


Whether you need an engaging promotional video or an informative explainer, our team is here to help you achieve your corporate video goals.




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